Sun 29th January 3pm (60mins)
Bantock Performance Space, Bantock House, Finchfield Road
Author brand building is not a concept that most budding writers consider at the start of their bid to emulate J.K., George R R Martin, or Dan Brown. It is after all a hard slog to get those well chosen words onto paper in the first place.
Then there's the editing, the hassle of finding an agent/ publisher to even consider your magnum opus - or should you cut straight to the chase and consider self publishing?
And please don't mention the marketing!
Surely branding only applies to well known chocolate bars and fast food outlets, to big corporations with vast coffers to blow on such frivolous endeavours.
Author David J Robertson would argue otherwise. A former Black Country engineer, he is a finalist in the prestigious, The People's Book Prize 2017, with his children's book, DOGNAPPED! and is building momentum for the many offshoots of his 'Misty Books' brand.